انتشارات Harvard Business School Pub.
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
Davis Dyer; Frederick Dalzell; Rowena Olegario, 2004
Blue Ocean Strategy
W. Chan Kim, 2005
The case study handbook how to read discuss and write persuasively cases
William Ellet, 2007
Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Robert S. Kaplan, David P. Norton, 2004
Harvard Business Review - December 2018 USA
Gary Hamel, Michele Zanini, Bernard C. Kümmerli,Scott D. Anthony, Markus Messerer, Paul Leonardi, Noshir Contractor, Matthew Dixon, 2018
Creating Great Choices: A Leader’s Guide to Integrative Thinking
Jennifer Riel; Roger L Martin, 2017
TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial
Michael Beer; Sunru Yong, 2008
How Finance Works: The HBR Guide to Thinking Smart about the Numbers
Mihir Desai, 2019
Crescent Pure
John Quelch, Alisa Zalosh
IT doesn’t matter - With Letters to the Editor
Nicholas G. Carr, 2003
Harvard business review on work and life balance : [ideas with impact].
Harvard business, 2008
Why Should Anyone Be Led by You?
Robert Goffee, Gareth Jones; Gareth Jones, 2006
Blue Ocean Strategy: From Theory to Practice
W. Chan Kim, Renée Mauborgne, 2005
การเขียนเชิงธุรกิจ (Writing for business)
Deborah Dumaine, สินิทธิ์ อิศรเสนา, 2019
Mindfulness (HBR Emotional Intelligence Series)
Harvard Business Review, 2017
Yellowtail Marine, Inc.
Kenneth J. Hatten, 1976, 1989
Ben & Jerry’s: Preserving Mission and Brand within Unilever
James Austin, James Quinn, 2005;2007
Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Business case study)
NEERAJ BHARADWA, PHILLIP D. DELURGIO, 2012
Mapas Estratégicos: Convirtiendo los activos intangibles en resultados tangibles
Robert S Kaplan & David P. Norton, 2004
Equity: Why Employee Ownership Is Good For Business
Corey Rosen, John Case, Martin Staubus, 2005
Innovation As Usual
Paddy Miller, Thomas Wedell-Wedellsborg, 2013
8 Things We Hate About IT
Susan Cramm, 2010
Wal*Mart Stores, Inc.
Stephen P. Bradley, Pankaj Ghemawat, 2002
Walmart Update, 2019
David B. Yoffie, Daniel Fisher, 2019
