انتشارات New York, Routledge
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Brand Management: Research, theory and practice
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre, 2009
Brand Management: Research, Theory and Practice
Tilde Heding, 2009
Children, Obesity and Exercise: Prevention, Treatment and Management of Childhood and Adolescent Obesity
Andrew P. Hills, Neil A. King, Nuala M. Byrne, 2007
Essentials of Marketing Management
Geoffrey Lancaster, Lester Massingham, 2011
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
J David Lichtenthal, 2004
Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing) (The Foundation Series in Business Marketing)
J David Lichtenthal, Richard E Plank, David A Reid, 2004
Guanxi : Relationship Marketing in a Chinese Context
Y. H. Wong, Thomas K. P. Leung, 2001
Integrated Marketing Communication: A Primer
Philip Kitchen, Patrick De Pelsmacker, 2004
International Marketing: Analysis and Strategy, 4th Edition
Sak Onkvisit, 2004
International Strategic Marketing: A European Perspective
J.B. McCall, Marilyn Stone, 2004
Global Public Relations: Spanning Borders, Spanning Cultures
Alan R. Freitag, Ashli Quesinberry Stokes, 2009
Persuasion in Advertising
John O'Shaugnessy, Nicholas O'Shaugnessy, 2003
Public Relations Cases: International Perspectives
Daniel Moss, Barbara DeSanto, 2001
Strategic Planning for Public Relations
Ronald D. Smith, 2004
The Advertising Handbook
Sean Brierley, 1995
The Global Public Relations Handbook: Theory, Research, and Practice
Krishnamurthy Sriramesh, Dejan Vercic, 2003
Beyond the Self-Managing School
Brian Caldwell, Jim M. Spinks, 1998
Coping with Infertility: Clinically Proven Ways of Managing the Emotional Roller Coaster
Negar Nicole Jacobs, William T. O'Donohue, 2006
Cultural Resource Management in Contemporary Society: Perspectives on Managing & Presenting the Past
Alf Hatton, Francis P. MacManamon, 1999
Integral Polity: Integrating Nature, Culture, Society and Economy
Ronnie Lessem, Ibrahim Abouleish, Marko Pogačnik, Louis Herman, 2015
Global Trading System at the Crossroads: A Post-Seattle Perspective
Dilip K. Das, 2001