دانلود کتاب The Customer-Driven Culture: A Microsoft Story: Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization
by Travis Lowdermilk, Monty Hammontree
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عنوان فارسی: مشتری محور فرهنگ: مایکروسافت داستان: شش استراتژی های اثبات شده برای هک کردن فرهنگ و توسعه آموزش-سازمان متمرکز |
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جزییات کتاب
To meet today’s challenges, companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture.
With the help of his friend and mentor Monty Hammontree, Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to "hack" their culture and reduce the distance between them and their customers’ needs. It’s a uniquely personal story that’s told amidst a cultural revolution at one of the largest software companies in the world.
This story acts as your guide. You’ll learn how to:
• Establish a Common Language: Help employees change their thinking and actions
• Build Bridges, Not Walls: Treat product building as a team sport
• Encourage Learning Versus Knowing: Help your team understand their customers
• Build Leaders That Build Your Culture: Showcase star employees to inspire others
• Meet Teams Where They Are: Make it easy for teams to to adopt vital behavior changes
• Make Data Relatable: Move beyond numbers and focus on empathizing with customers