دانلود کتاب Marketing Research
by Alvin C. Burns, Ann F. Veeck
|
عنوان فارسی: تحقیقات بازاریابی |
دانلود کتاب
جزییات کتاب
Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.