دانلود کتاب Communication and Health: Media, Marketing and Risk

Name: Communication and Health: Media, Marketing and Risk
Availability: InStock
Author: Charlene Elliott
ISBN: 9811642893,9789811642890

by Charlene Elliott, Josh Greenberg

عنوان فارسی: ارتباطات و سلامت: رسانه، بازاریابی و ریسک
ناشر: Palgrave Macmillan
سال: 2021
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 369-350
شابک: 9811642893,9789811642890
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 5.54 مگابایت

گزارش تخلف

دانلود کتاب

افزودن خلاصه فارسی

جزییات کتاب

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important―and sometimes surprising―ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.