دانلود کتاب Special Events: Creating and Sustaining a New World for Celebration

Name: Special Events: Creating and Sustaining a New World for Celebration
Availability: InStock
Author: Joe Goldblatt
ISBN: 111862677X, 9781118626771

by Joe Goldblatt

عنوان فارسی: رویدادهای ویژه، ایجاد و حمایت یک دنیای جدید برای جشن
ناشر: Wiley
سال: 2013
ویرایش: 7
زبان: انگلیسی
تعداد صفحه (نسخه چاپی - نسخه الکترونیکی): 432-434
شابک: 111862677X, 9781118626771
نوع فایل: PDF دانلود نرم افزار مطالعه
حجم: 12.00 مگابایت

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جزییات کتاب

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

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