انتشارات Business
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Geeks & geezers : how era, values, and defining moments shape leaders
Warren G Bennis, 2002
Scaling up excellence : getting to more without settling for less
Sutton, Robert I., 2014
Managing Green Issues
Tom Curtin;And Jacqueline Jones, 2000
Harvard business review on brand management
Erich Joachimsthaler, 1999
Die Kunst der Markenführung: Aufbau, Pflege und Bewertung von Marken
Carsten Busch, 2009
Die Kunst der Markenführung: Aufbau, Pflege und Bewertung von Marken
Carsten Busch, 2009
Gift-Wrapped by God. Secret Answers to the Question Why Wait?
Linda Dillow, 2009
The development of bioethics in the United States
Ralston, David Christopher, 2013
Matchmakers: The New Economics of Multisided Platforms
David S. Evans, 2016
No One Understands You and What to Do About It
Heidi Grant Halvorson, 2015
No One Understands You and What to Do About It
Heidi Grant Halvorson, 2015
On Communication, with featured article “The Necessary Art of Persuasion,” by Jay A. Conger
Harvard Business Review, 2013
On Competition
Michael E. Porter, 2008
Opposable Mind: Winning Through Integrative Thinking
Roger L. Martin, 2009
Playing to Win: How Strategy Really Works
A.G. Lafley, 2013
Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap
Paul Leinwand, 2016
The Alliance: Managing Talent in the Networked Age
Reid Hoffman, 2014
The Corporate Lattice: Achieving High Performance In the Changing World of Work
Cathleen Benko, 2010